Born Jose Manuel Guitian in the rough Washington Heights section of Manhattan, Dinero found much inspiration amid New York's thriving hip-hop scene. In 2002 he and his older brother, Oscar Guitian, started their own label, and Dinero decided to move his family to Miami, where he believed there was ample opportunity amid the city's huge Latino population. He immediately began work on what would become Que Bola! He released the album by the end of the year, on Cuban Connection Records, and Miami's Salsa 98.3 began playing the single "Pana Pana." This in itself was landmark, as the predominantly tropical station rarely, if ever, played so-called urban music, but the best was yet to come, when Universal Latino offered to pick up Que Bola! for distribution, reissuing it in 2003 in an enhanced edition. Universal also green-lighted a group album, Don Dinero & the Revolu All Stars, and a DVD, Su Vida y la Calle -- both of which furthered the quickly mounting buzz surrounding Dinero. Such was the buzz that Dinero and Dinero alone was chosen to collaborate with Celia Cruz on a remix of her "Son de la Loma" single, released in 2004. Currently Don Dinero is the Latin President of ADDVENTURES MUSIC and continues to Educate & Empower Independent artist to own operate & Monetize there music.